Labels and tags

Labels and tags attach context from your own application to the users and businesses onboarded through Footprint. They help you visualize your user base, and they give Footprint feedback that improves the verification decisions it makes for your users and businesses. This feedback comes in two forms:

  • A label is a high-level determination about an entity, and feedback that helps Footprint improve its risk systems and detection. An entity has at most one active label.
  • A tag is unstructured metadata for organizing and categorizing an entity. An entity can have many tags.